Outdoor Recreation Economy
According to the U.S. Bureau of Economic Analysis on March 5, 2026, the outdoor recreation economy generated approximately $1.3 trillion in gross economic output in 2024 and contributed nearly $696.7 billion (2.4%) in value added to U.S. GDP, supporting more than 5 million jobs nationwide.
Broader consumer trends continue to favor experiential travel and nature-based hospitality over traditional material luxury consumption, particularly among affluent consumers seeking privacy, authenticity, wellness, and memorable destination experiences.
Bain & Company Luxury Study
Beyond Possessions: The New Landscape of Luxury
Updating perceptions about today's luxury traveler
How the Hospitality Industry is Meeting Traveler's Desire for Nature